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"Mike and his team have done an outstanding job of helping me grow from one little rental store to the largest rent to own chain in Colorado. They know what sells for my unique needs and they help me with information on advertising and operations. I was one of the original members of the Furniture Insider's Club because these guys have always had great ideas to help me promote my business. I was not disappointed when they called me with an incredible $500 Free Gas promotion. They were the first ones to bring this to the industry and because I was in the Club, I got the idea before anyone else. It's always nice to get the jump on my competition and the Furniture Insider’s Club allows me to do that.

Over the years they are always asking what I need to do more business and then they go try and get it for me. Their office is one of the easiest places to do business with. I wish all my vendors were as good to deal with as these guys. It's because of them that my business is up in tough economic times."

Chuck Green, President Best Images, Inc.

Mike and his group have the best contacts in the business and are at the top of the charts of being respected by buyers and peers. Trusted, loyal, committed to excellence are just words that describe Mike and his work.

Dave Holderman Woodcrest Sales Manager

"I've done business with them for years and don’t want to change. My Dad used to say when an auction is going well "You don't change horses in mid-stream." We want to stay with Winners like Emmet, Mike, and Chris. Thanks for all the great buys you have found for me, all your advertising ideas and all your help through the last 25 years we've done business together."

Darryl Olson, Owner Olson Auction

How to Simply and Easily Use Direct Marketing Secrets to Grow Your Furniture Business

Welcome to the Furniture Insider's Club Where our sole purpose is
To Help Make You Money

As a third generation "furniture guy" I have seen over the years why some furniture stores thrive in the toughest of times, while others struggle even when the economy is flourishing. For the past several years I have studied the best operators in other industries to see how they were growing their businesses in spite of competitive pressures that they faced. I saw that these best operators were applying direct response marketing in ways that had never been applied before in our field, even though it was working in a number of other places.

My frustrations with the same old furniture advertising that offers little if any product benefit to the consumer has made me look outside of the industry for ideas. Basically, I decided to take on the role of "direct marketing furniture detective" and spend as much time as possible learning everything I could about direct marketing for our industry. The trick, however, was to learn how to master direct response marketing techniques and teach them to all of my colleagues without having it cost an arm and a leg. It is with this in mind that I have developed a proprietary program exclusively for our industry entitled the



Mike Root, #1 Authority on Innovative Marketing for the Home Furnishings Industry




Welcome to the Furniture Insider’s Club!  Click here to read Mike's Blog.


As part of your free membership, make sure you sign up to receive every week a brand-new Sizzling HOT Furniture Insider Direct Marketing Tip.

Furniture Insider's Club.

Our mission is simple:
The Furniture Insider's Club is dedicated to helping you sell more furniture with less effort than you're making now AND at a LOT less cost to your bottom line advertising budget.


"I've partnered with Mike Root on numerous projects throughout the past 20 years. Mike is an extremely talented person. The information and promotional ideas he supplies through his Furniture Insider's Club are extremely valuable tools I have used to help grow my sales. Best of all these ideas are transferable to all businesses to increase sales and profits. The Furniture Insider's Club only talks about ideas that are tested and thought through. They only propose ideas that work to improve the bottom line. The Furniture Insider's Club is a results driven group you'll want on your team."
Larry Brophy, District Operations Manager, RSC Equipment Rental

It is My goal is to help you discover how to drive hordes of customers who want and need to do business with you, even if times are tough and budgets are tight

So What Exactly Is The Furniture Insider’s Club?


The mission of the Furniture Insider’s Club is to share and discuss direct response marketing strategies that companies in other industries are employing successfully and help you make more money in your business as a result.

We will provide you with actionable strategies that you can apply to the furniture industry to grow your business beyond anything you ever expected, or even hoped.


As you begin to employ direct response marketing techniques, you will be much more efficient in your marketing and advertising, you will bring more people into the stores, you will sell more people, and you will help the overall industry grow.?nbsp; Best of all, your customers will feel good about buying new furniture from you.

Our mission is simple: The Furniture Insider’s Club is dedicated to helping you sell more furniture with less effort than you’re making now AND at a LOT less cost to your bottom line advertising budget.

I have found a number of very useful concepts that could easily be applied to helping sell new furniture, and as a member of the Furniture Insider's Club you will have access to these money making ideas immediately.

Consider one promotion I discovered for giving your customers $500 of Free Gas with qualifying purchase. As soon as I told members of my network about this offer, the word spread like wildfire though out the industry with some of the biggest names on board to promote it. $500 of Free Gas is a lot more exciting offer right now than 12 months same as cash or free delivery, but costs the retailer about the same.

I started this Furniture Insider's Club project as a way to give added value to my current retailer customer base in the Midwest and Rocky Mountain states. As I got exposed to some of these cool concepts, I realized that this was really something that could benefit anyone in the furniture industry that was open to new ideas. I am tired of seeing promotions for 5 years free financing when the furniture being sold won't last the five years. It is my personal crusade through the Furniture Insider's Club to give you some alternative ideas to help grow your business by applying the secrets of direct response marketing.




I call it an Insider’s Club because I’m completely convinced that there is absolutely no-one else offering a , no strings attached direct response marketing program that caters specifically to the unique challenges we face in today's tough economic times.


Why Am I Doing This For FREE?

That’s a valid question.

To date, I have had the good fortune of a successful career in the industry.?nbsp; I've been fortunate in my life to have worked with, and become friends with, some of the best and brightest figures in the furniture industry.

Through my industry associations as well as a lifetime of observing the industry, I have come to the conclusion that we as an industry spend way too much for expensive non-responsive advertising.?nbsp; I also believe that we don’t send the right message about the benefits of our furniture products when the only thing we can get people in the store with is no interest financing.

I am making this Furniture Insiders Club a personal crusade to bring the benefits of direct response marketing to the furniture industry.?nbsp; Others have talked about creating a desire for new home furnishings, but no one has really unlocked the code as to how to get customers excited about buying new furniture.?nbsp; The Furniture Insiders Club is my attempt to share with anyone who wants to learn techniques to employ to keep the retail customer engaged in you and your store.
Here’s what a dealer says:
“Mike has been wonderful to work with on many different projects. He always follows up with detailed information in a timely matter. He is a great communicator with me and my colleagues.”

Elizabeth Mennell,
buyer, Slumberland Furniture


Here's what retailers say about our wholesale company Furniture Sales of Mid-America

In my book Furniture Sales of Mid-America, Emmet, Mike and Chris are A-ONE. They work closely with our stores, our warehouse, our customer service, and office staff. Their efforts have helped grow Ligo and Progressive business with our company. Emmet is my "Go To Guy" when things need to be done.
Wendy Burgess, R. C. Willey

Furniture Sales of Mid America is one team, if Mike is not available I have Emmet and Chris always ready to answer any questions, they never miss a beat. The attention to details, follow thru and quick response time has helped grow our business in a challenging year. Thanks for all you do for us.
Georgia Wilcox, Slumberland Furniture

It's a pleasure doing business with Furniture Sales of Mid-America. Chris is so reliable and gets me answers back right away. The paperwork is always processed correctly and in a timely fashion. They make my job easier because they are eloquent in their advertising copy and marketing materials. Thanks for making my job easier.
Susan Goracke, Senior Adminstrator Nebraska Furniture Mart


So How Can You Immediately Get Started With Direct Marketing Ideas That Will Help You Dominate Your Market Place?

If you have gotten to this website and have not signed up for the FREE email course, you should add your name and email to the list right now.?nbsp; Just fill in the brief info requested in the box so we can begin sending you valuable information on how to grow your business using direct response marketing techniques.


Yes, Please Send Me Your Weekly

Sizzling Hot Furniture Industry Insider Direct Marketing Tips

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Privacy Policy: We never rent, trade or sell your information.

Weekly I will send out what I call Sizzling HOT Furniture Industry Insider Direct Marketing Tips.?nbsp; Each tip will take less than 4 minutes to read but will give you immediate power packed information you can use to change what’s NOT working today!



Under the link on the left entitled “Marketing Tips to Make You Money” you’ll find different specific marketing concepts designed to bring people into stores and keep them coming back for more.?nbsp; As I develop more resources that I feel will help you, they will be added to this area.?nbsp; I would suggest you start with this link because of the promotional nature of the ideas here.
Under the link called “Mike Recommends” I will list resources and other suggestions I think you can use or will enjoy.?nbsp; My recommended reading list is constantly updated with marketing resources as well as other books I am reading.
I also have begun my “Furniture Blog” where you will get to see and hear what’s going on with the Furniture Insider’s Club.?nbsp; I’ll write about new stuff I have just picked up at a conference, I’ll let you know what I hear about in the industry, and I’ll post success stories of people using some of the techniques that are available through this site.


Thanks much for joining the Furniture Insider’s Club on this journey to employ direct response marketing techniques to help you sell more furniture, and help our industry as a whole prosper.

Dedicated to Helping You Sell More Furniture


#1 Authority on Innovative Marketing for the Home Furnishings Industry


Please make sure to bookmark this page and return to try out new ideas as needed.?nbsp; Also if you have any suggestions or comments, don’t hesitate to email me at info@furnitureinsidersclub.com.


If you have signed up for the Furniture Insider's Club's Sizzling HOT Furniture Industry Insider Direct Marketing Tips, we will introduce other resources to help you grow your furniture consumer list.?nbsp; You can sign up for the Free Marketing Tips by clicking here.


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